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Product Launches Should Spur Growth at P&G

New shavers and shampoos could lead sales higher.

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By: TOM BRANNA

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Procter & Gamble executives expect new products to drive topline growth this year. New versions coming this spring and summer of Pampers diapers, Gillette shavers and Pantene shampoo—already top-sellers for Procter & Gamble—are key to keeping the company’s U.S. customers coming back. Leaders of the Cincinnati-based consumer products company outlined their strategies Thursday at the Consumer Analyst Group of New York conference in Boca Raton, Fla. CEO Bob McDonald said new Pampe...

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